The initial audit typically takes 5 to 10 business days depending on site size. Implementation of high-priority fixes begins in week two, with the most impactful changes - crawl error resolution, canonical fixes, sitemap corrections - deployed within the first month.

Most clients see measurable improvements in GSC coverage and crawl stats within 2 to 4 weeks of the first fixes going live. Organic traffic improvements typically follow 4 to 8 weeks later as Google recrawls and re-evaluates the affected pages. Core Web Vitals improvements are usually visible in GSC within 28 days of deployment.

We implement. The audit identifies the issues, but the ranking improvements come from fixing them. We handle all technical implementations directly - whether that means deploying schema in the CMS, working with your development team on Core Web Vitals fixes, updating robots.txt and sitemaps, or correcting canonical configurations across thousands of pages.

Where direct CMS access is required, we work with your team. Where changes can be made via plugin, theme or template, we handle them ourselves. Every fix is verified in Google Search Console before being marked complete in our tracking sheet.

Yes - and we have platform-specific expertise across WordPress, Shopify, Webflow, Squarespace, Wix, Magento and custom-built sites. Each platform has its own technical SEO patterns and limitations. For example, Shopify has known canonical and URL duplication issues with collection and product pages. WordPress has common crawl budget problems related to tag and category archives. We know these patterns and address them specifically, rather than applying generic fixes that do not account for platform behaviour.

Technical SEO addresses how Google finds, crawls, renders and indexes your site - it operates at the infrastructure level. On-page SEO addresses the content of each individual page: title tags, headings, keyword usage, internal links and content quality.

Both are required for rankings. Technical SEO ensures your pages can be found and indexed. On-page SEO ensures they are relevant and well-optimised for the target query. A site with excellent on-page SEO but broken crawl configuration will not rank. A site with perfect technical setup but poor on-page optimisation will not rank for competitive terms. We typically recommend addressing technical SEO first, as it determines whether on-page work has any effect.

Yes - this is one of our most common technical SEO engagements. Page builders like Elementor, Divi and Beaver Builder generate heavy CSS and JavaScript bundles that directly impact LCP and CLS. We apply a combination of caching configuration, critical CSS extraction, script deferral, image lazy loading, font preloading and CDN setup to improve Core Web Vitals scores without requiring a rebuild.

We have achieved passing Core Web Vitals scores on Elementor-built WordPress sites through optimisation alone - without migrating to a different page builder or theme. Results vary by site complexity, but meaningful improvements are achievable in most cases within the first 30 days.

Both options are available. A one-time audit with implementation is appropriate if you have a relatively stable site and need a thorough baseline fix. This typically covers the first two to three months of work and leaves you with a healthy technical foundation.

Ongoing technical SEO is recommended for sites that publish content regularly, have active development teams making changes, run e-commerce with regularly changing product catalogues, or operate in competitive verticals where technical parity with competitors is important. New content, site updates and platform changes continuously introduce new technical issues. Ongoing monitoring and proactive fixes ensure rankings are not eroded by technical regressions between campaigns.