How a Regional HVAC Company Went From Zero Visibility to #1 in Local Search
A multi-location HVAC provider with no online presence became the dominant local search result across every service area -- booking inbound calls daily without spending a dollar on paid leads.
Where They Started, What We Did, What Changed
A multi-location HVAC company operating across 5 service areas had zero presence in local search. Competitors owned every "near me" query. No Google Business Profile optimization, inconsistent listings, and just 18 Google reviews -- making them invisible to thousands of high-intent customers every month.
We executed a full hyperlocal SEO campaign: overhauling every Google Business Profile, building a location x service page matrix, correcting 60+ directory listings, and implementing a review generation system that turned every completed job into a new 5-star signal.
In 9 months, the company ranked #1 for 40+ local service terms, grew from 18 to 140+ Google reviews, and was booking inbound calls daily through organic search. Cost per lead dropped 68% -- and they stopped paying lead brokers entirely.
How We Executed the Campaign
We claimed and fully optimized GBP listings for all 5 service areas -- complete service menus, keyword-rich business descriptions, photo libraries, Q&A sections, and service-area radius mapping. Map pack visibility began improving within the first 6 weeks, driving calls before the website work was even complete.
We built a dedicated page for every service (AC repair, furnace installation, duct cleaning, heat pump service) in every city served -- each optimized for exact local search intent with LocalBusiness schema markup. This gave Google a clear, crawlable signal for every combination of service and location.
We audited and corrected inconsistent business listings across 60+ directories including Yelp, HomeStars, Angi, and local chamber of commerce sites. Consistent Name, Address, and Phone signals gave Google the confidence needed to rank the business prominently across all service areas.
We implemented a post-job review request sequence via SMS and email, triggered automatically after each service call. Within 90 days the company went from 18 Google reviews to 140+ with a 4.9-star average -- directly boosting local pack rankings and conversion rates from map listings.
We resolved 60+ technical issues across the site -- fixing crawl errors, duplicate meta tags, missing alt text, and Core Web Vitals failures that were suppressing rankings. A faster, cleaner site gave search engines a stronger quality signal and improved user experience across all devices.
Measurable Growth Across Every KPI
Up from 1,800 at campaign start
Booked calls from organic search daily
High-intent "near me" and city-based terms
4.9-star average across all locations
Replaced paid lead brokers with organic
Consistent across all 5 service locations
"AnalyticsXpert completely transformed our online presence. We went from invisible to dominating our local market. The phone rings every day now -- and it is all organic. We have not spent a dollar on lead brokers since month four."
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