Never. All deliverables - audits, reports, content, strategy documents - are produced in your agency's branding with no reference to AnalyticsXpert. All communication goes through you. We sign a strict NDA with every agency partner as standard. Your client relationship stays 100% yours.

We recommend agencies introduce their SEO service as an in-house specialisation or as a carefully selected specialist team they manage. Either framing is accurate from your clients' perspective and maintains the relationship dynamic you have built with them.

We provide your account team with client-specific briefing notes before every reporting cycle - covering what is working, what changed, what the next priorities are and how to answer common questions about the strategy. Most agency account managers can handle standard SEO questions comfortably with a 15-minute prep using our briefing notes.

For technically complex client conversations, we can join calls as a named SEO specialist within your agency - introduced however you prefer. This is available as needed and is included in the partner program at no extra cost.

Onboarding takes 7 days. After that your team has branded sales materials, a proposal template and a pricing guide. Most agency partners close their first SEO retainer within the first month of partnership - usually from an existing client who had previously asked about SEO or who is underperforming organically.

We recommend starting with 2 to 3 existing clients who already trust your agency before prospecting new SEO-only clients. The trust foundation makes SEO conversations much easier and first retainers much faster to close.

We treat partner client accounts with the same attention as our direct clients. If a client is underperforming, we flag it proactively in your monthly partner review and propose a strategy adjustment before it becomes a client-facing problem. We do not wait for you to notice - we notify you first.

If a client escalates, we provide your team with detailed performance context, honest assessments of timelines and clear next-step options so you can have a confident, solutions-oriented conversation with your client. We stand behind results and work through problems together with our agency partners.

Agency partners typically mark up our white-label pricing by 60% to 120% depending on their market positioning and the client tier. This puts gross margins on SEO resale between 37% and 55% - comparable to or better than most agency service lines without the overhead of internal staffing.

We share our recommended retail pricing guides with all partners and provide benchmarking data on what SEO retainers sell for in different market segments. Most partners are under-pricing SEO before they see the data - there is typically significant room to improve margin without losing competitive positioning.

Yes - GEO is included in all our SEO engagements, including white-label. Every client's content and authority strategy is built to earn citations in AI-generated responses as well as Google rankings. This is not a bolt-on or an upsell; it is standard in our methodology because AI search is now a real part of the buyer journey in most industries.

This gives your agency a genuine competitive differentiator. When prospects ask about AI search during pitches - and they increasingly do - you can answer with a specific, deliverable methodology rather than a vague promise. Most other agencies cannot say the same.